Initial Strategy

For Crepe City we wanted the design this brunch Joint that created crepes for city people that are the building blocks of Community and talked to their customers in a native way.

Creative Field

  • Branding/logo design
  • Strategy
  • Packaging
  • Web design

Initial Designs

After consulting the brand and consulting the consumer we developed a wireframe of what the site would potentially look like.

Executed Design

We developed a full consistent icon system for Crepe City that the brand could update as they grew through a CMS Content Management System.

Each Icon was designed to work with the logo and to look simple and not distracting. It could be used to gather opinions and reviews from cutovers because the CMS system allowed Customers to review the items. Crepe City could use this in store with customers using an iPad.