Initial Strategy

The initial strategy was for this app to be a tool for kids to help them make friends but after customer research and prototyping tests we discovered that kids would not be the ones who would want to use the app but parents would be interested in the app's features.

Creative Field

  • User Experience UX
  • Strategy
  • Art Direction
  • Product Design

Brand Attributes

Using Brand Attributes is a technique that help's focus the brand In helping them discover how they are engaging with there ideal client.

Culture

Feeling

Kids
Teeens

Users

Impact

Friendly
engaging
playful
Kid

Still in develoupment

engaging YoungDynamicDesirable SleekHypeBold



User Profiles

Creating a User Profile is a long time Marketing technique that help's focus the brand who are we talking to

They find out about 10 times more opportunities with pro up
Can share opportunities with students Communicate through text
Automatic tracking

The Problem

Their Needs

How can I exceed their needs?

Demo
graphic

They want there kids to have more friends but don't know who there kid's friends are or who the parents are


They need to know who there kid is friends with and where there kid wants to play.


Name: Steve and Jane
Details: Married,
Age:30
Gender: Female
Professional: Engineer and Teacher
Income: $80,000 - $100,000


Wire Framing

Then we looked at what the sales team had developed in terms of wire frames. We attempted to utilize all the ideas that the sales team had collected from the interviews they had with their  cliental.

One thing that was discovered was that the flat wireframes were lacking in interactivity and functionality in terns of settings, editing tools and other systems that would help augment the experience.

Interface Design

We identified how we wanted the icons to look in relationship with the amount of content that was delivered and simplified the icons.

Also, We delivered a functioning prototype to use for sales.

Adding a Story

Onboarding

Play with the app