The initial strategy was for this app to be a tool for kids to help them make friends but after customer research and prototyping tests we discovered that kids would not be the ones who would want to use the app but parents would be interested in the app's features.
- User Experience UX
- Art Direction
- Product Design
Using Brand Attributes is a technique that help's focus the brand In helping them discover how they are engaging with there ideal client.
Still in develoupment
engaging YoungDynamicDesirable SleekHypeBold
Creating a User Profile is a long time Marketing technique that help's focus the brand who are we talking to
They find out about 10 times more opportunities with pro up
Can share opportunities with students Communicate through text
How can I exceed their needs?
They want there kids to have more friends but don't know who there kid's friends are or who the parents are
They need to know who there kid is friends with and where there kid wants to play.
Name: Steve and Jane
Professional: Engineer and Teacher
Income: $80,000 - $100,000
Then we looked at what the sales team had developed in terms of wire frames. We attempted to utilize all the ideas that the sales team had collected from the interviews they had with their cliental.
One thing that was discovered was that the flat wireframes were lacking in interactivity and functionality in terns of settings, editing tools and other systems that would help augment the experience.
We identified how we wanted the icons to look in relationship with the amount of content that was delivered and simplified the icons.
Also, We delivered a functioning prototype to use for sales.