The initial strategy for this project was to look at the direction for the teacher interface for Pro: Up's and define the look and feel as it fits within Pro:Up's current branding.
- User Experience UX
- Art Direction
- Product Design
Using Brand Attributes is a technique that help's focus the brand In helping them discover how they are engaging with there ideal client.
JazzEarth wind and fireMotownVery Old school
Get students into opportunities/ internships
engaging YoungDynamicDesirable SleekHypeBold
Creating a User Profile is a long time Marketing technique that help's focus the brand who are we talking to
They find out about 10 times more opportunities with pro up
Can share opportunities with students Communicate through text
Their Back story
How can I exceed their needs?
Their students get into summer jobs or summer programs
Email is the least reliable use of service
Knowing what students are interested in
Finding opportunities for their students knowing whether students follow up
They’re bottle neck too many students
Communicate with their students about students activities.
Track status of all their students.
How successful their students felt about the opportunity they participated in
Professional: School counselor
Income: $40,000 - $50,000
Any project needs some element of vision to get started
Orignial Branding Inspired
Then we looked at what the sales team had developed in terms of wire frames. We attempted to utilize all the ideas that the sales team had collected from the interviews they had with their cliental.
One thing that was discovered was that the flat wireframes were lacking in interactivity and functionality in terns of settings, editing tools and other systems that would help augment the experience.
We identified how we wanted the icons to look in relationship with the amount of content that was delivered and simplified the icons.
Also, We delivered a functioning prototype to use for sales.